Build a Male Waxing Clientele

Build-a-Male-Waxing-Clientele

Waxing was once thought to be something exclusive for woman.This is no longer the case. Men are receiving waxing services in record numbers. Male waxing salons are popping up nationwide. Men’s waxing has become so mainstream that most men receive waxing services to date. The most popular waxing service for men is eyebrow and back waxing. If you do not yet offer men’s waxing, you are missing the boat. 

Where to begin if you haven’t been waxing men but want to build a male clientele.

1. Begin with your current clients

Ask your current clients for referrals. Ask them to send their brother, husband, or boyfriend. Referrals are the best way to start building a male clientele. People also like to come together for their appointments-double the clients. So easy! Once the word is out that you are offering male waxing services, people will spread the word. 

2. Marketing! Communication about your waxing services.

Announce it! You cannot grow a business of new services if people are unaware of the services that you are now offering. Hop onto social media outlets to announce the exciting news of the new services being offered. Or host an event such as a Father’s Day Clean Up special or Men’s Night Out promotion that is catered to men. Google ads and local groups are also a great place to highlight your services and recruit more male clients.

3. Add-on services.

Whether you are a barber, hair stylist or esthetician, add-on services pack a punch when it comes to client satisfaction. Choose add-on services that take little time. Not only is this lucrative but goes a long way to build your male clientele. For men who have never received an ear or nose wax, they may not know they need it or how much they will love it. Once they receive it, they will include it with every future appointment. Even waxing between the eyebrows offers an instant result that men will love. Adding a $25 service to 4 clients a day will bring in $24,000 of additional revenue per year!! Plus, satisfied, and happy clients.

4. Start off slowly.

If you aren’t ready to dive into male Brazilian waxing, that’s ok. Decide what are the best waxing services for your demographic and for your business model. You might want to start small with eyebrows, nose or ears. Even the nape of the neck is an easy area to wax, and men will love results. Back and chest waxing is highly popular and will bring clients into your waxing studio for sure. So many men shave their chest and shoulders. This leads to stubble and irritation. Plus, shaving only keeps the area smooth for one day. But they may not know the benefits of waxing or that it is an option for them. Once they wax, they will never go back to shaving. Male Brazilian waxing takes skill and once you have the education you need, you will be busy! Men are looking for service providers who offer Brazilian waxing. Adding male intimate waxing will drive your business to the next level!

Article Written by Cali VanAelst, National Training Director at Perron Rigot Inc., 22 June 2022.

Recent Posts

cirépil blog

Waxing Wonders: The Time-Tested Choice for Professional Hair Removal

In the ever-evolving world of esthetics, professionals constantly seek the most effective and client-friendly hair...

more

cirépil blog

Mastering the Art of Bikini Waxing: A Comprehensive Guide for Estheticians

Bikini waxing is a specialized skill that requires precision, professionalism, and a thorough understanding of...

more

cirépil blog

Open for Business

Embarking on the journey to start your own waxing business can be an exciting and...

more

cirépil blog

The Ultimate Guide to Opening Your Own Waxing Business

In recent years, the personal grooming industry has witnessed a surge in demand for professional...

more

cirépil blog

Silky Smooth: The Art of Waxing Arms

When it comes to hair removal, waxing has been a tried and true method for...

more

cirépil blog

Embrace the Summer with Waxing: A Guide to Smooth, Carefree Skin

As the warm sunrays bathe us in their golden glow, summer arrives with its promise...

more

cirépil blog

When it comes to exfoliation, what is the best physical or chemical exfoliation?

Exfoliation is an effective solution for many skin concerns like acne, aging skin, hyperpigmentation, ingrown...

more

cirépil blog

What’s the difference between a Bikini Wax vs a Brazilian Wax?

You are using top notch wax, the Mercedes Benz of waxing, Cirépil wax. You have...

more

cirépil blog

3 Steps for a Foolproof Back Wax

Men’s waxing has increased, the market is currently hotter than cryptocurrency. If you are hesitant...

more

cirépil blog

5 Waxing Tips from Top Wax Pros

1. Different temperature wax for different body areas Salon owner and highly experienced waxer, Jamie...

more

cirépil blog

Ethically Chic: differences between vegan, organic and cruelty free products

The ethically chic movement isn’t new, but it is growing especially within the professional salon and...

more

cirépil blog

7 Waxing Myths Demystified

Read on to demystify the myths and facts when it comes to waxing! 1- Waxing...

more

cirépil blog

5 reasons Why Preparing the Skin Prior to Waxing is Important

Why is it important to prepare the skin before waxing? isn’t faster to just apply...

more

cirépil blog

Powder vs Oil, which is better?

It is a highly debated subject in the waxing industry.  How to prepare the client’s...

more

cirépil blog

Waxing Classes, in person and online, Learn how to wax a client

The Naked Truth of Esthetics Education. Almost every state in the USA, requires an esthetics...

more

cirépil blog

Safeguard your Business – Liability insurance in the waxing industry 

All is going as planned, you graduate from esthetics school, take hours of advanced classes,...

more

cirépil blog

Make More Money – Add On Services to your Salon

Being an esthetician is extremely rewarding. Most of us love our job for the social...

more

cirépil blog

Melanoma Matters

May is Skin Cancer Awareness Month April showers may bring May flowers, but May is...

more

cirépil blog

Does waxing need to be so painful?

1- The Wax  The wax you choose to use on your clients is a big...

more

cirépil blog

Waxing or Shaving, what is the best method?

It’s a catch 22, you hate having hair, so you shave every day. The idea of...

more

cirépil blog

Which is better, hard wax beads or soft strip wax?

Should you wax clients with hard wax (aka hot wax) or soft wax (aka strip...

more

cirépil blog

Why waxing is better? Comparison of different hair removal methods

With so many hair removal options & some that are even permanent, do people still...

more

cirépil blog

What waxing accessories do you need for professional waxing?

Ok, so you have carefully chosen the best wax for your business but what else...

more

cirépil blog

New Wax, New Service, Explained

Tattoo’s often have tremendous meaning. Aside from the 3 am drunken *regretted* tattoo decision, most...

more

cirépil blog

When Hard Wax is Ready?

Too thin, too thick or just right? Hard Wax Consistency, answered! Ensure your Cirépil Hard Wax is...

more

cirépil blog

What is Tattoo Wax?

As estheticians, you have likely spent hours watching YouTube and Instagram videos of waxing. Stirring,...

more

cirépil blog

Safety First!

Contraindication is something that, if present, makes the service inadvisable due to a possible negative...

more

cirépil blog

5 Benefits of Hard Wax

Hard wax, sometimes referred to as stripless wax, is depilatory wax that is removed without...

more

cirépil blog

5 Steps to Waxing Sensitive Skin

Isn’t is true, the first thing your clients say before you apply the wax, ‘just...

more

cirépil blog

Do you offer men’s waxing?

If you have not yet added men’s waxing to your waxing menu, you are missing...

more

cirépil blog

First Time Brazilian Wax Made Easy

So, your client is a Brazilian waxing virgin and is ready to take the plunge!...

more

cirépil blog

Which wax is the best wax?

With so many hard wax options, how do I know which hard wax beads to...

more

cirépil blog

Build a Male Waxing Clientele

Waxing was once thought to be something exclusive for woman.This is no longer the case....

more

Leave a Reply

Your email address will not be published. Required fields are marked *